NIKE WOMEN’S 15K
The Nike Women’s 15K was a first-of-its-kind event in Toronto for Nike Canada, taking place on the Toronto Island.
Charlie & Sprocket was the local producer participating in pre-programming & race activities along with brand activations at the Nike Women’s Village at the Harbourfront Centre. The event was a multi-tier, all-encompassing brand experience that featured product education & purchasing, demos on custom-made treadmills, and a DJ-fueled dance party.
The scale of the event was ground-breaking for C&S and we loved running alongside Nike during this fun-filled, fast-paced event! Working in tandem with other event teams, C&S directed team leads while attending fabrication meetings, site visits, and securing all building permits.
