SECFI
Charlie & Sprocket was delighted to partner with Secfi as Design & Fabrication Lead for their Money20/20 footprint in Las Vegas.
As the startup community’s largest equity advocate and wealth manager leaders, Secfi recognized that the majority of start-up employees were unaware of how to control their buy-in to their own equity so Secfi created a platform offering services and solutions to address these challenges.
The primary goal of the client’s presence at the trade show dubbed as the fintech ecosystem heartbeat, was to form emotional connections and create lead generations between the conference participants and the onsite Secfi team. In order to create an exciting and non-intimidating environment, the design needed to help with brand-building and awareness in order to actively increase traffic to build on one-one-one interactions, inspire engagement, and begin customer relationships.
The space needed to be inviting in order to allow attendees to come in and ask questions. Charlie & Sprocket developed a sleek but inviting space designed to attract key Secfi target groups such as executive c-suite, start-up employees, HR/People Team and financial planners to begin the conversations.
