Ferrari F1 – Canadian Grand Prix Cocktail
FERRARI F1 - CANADIAN GRAND PRIX COCKTAIL
The Ferrari Cocktail Soirée has been one of the most exclusive and coveted events during Montreal’s Grand Prix du Canada North America for years. Charlie & Sprocket partnered with Ferrari North America to produce a highly curated, bespoke evening affair at the new and luxurious Ferrari of Quebec retail dealership. C&S executed on the creative process, spatial design, entertainment line-up, culinary delights and show production resulting in a truly tailored event.
Producing the event in one of Canada’s most talented cities is a dream come true but with only 8 weeks to plan and so many events taking place the same week, the challenge was tapping into available resources for the event. Given long-standing relationships with local vendors, C&S was able to fulfil our client obligations to put on a show at the calibre one expects with the Ferrari brand. The final detail came into play when a fashion designer connected to C&S stepped in to design custom-made costumes for the evening’s artistic performers. As a result, the evening unfolded into a beautifully orchestrated performance for all involved.
The goal was for the 300+ guests to revel in the Ferrari exclusive experience knowing that they were at the VVIP event of the Canadian Grand Prix. For the event to live up to its reputation, C&S focused on creating a turnkey event that matched an unparalleled experience that could only be done like Ferrari while creating a buzz with the presence of Ferrari’s F1 racing team. The evening’s event had moments of surprise and delight with incredible talent and entertainment culminating with the unveiling of the Ferrari 296GTS surrounded by members of Ferrari’s F1 racing team, Charles LeClerc and Team Principal Mattia Binott.
